Who We Are

Close-up of a wall sign displaying the company name 'Wellbase Industrial Ltd' in large white letters, along with additional company information below in smaller text.

Wellbase Industrial Limited (herein Wellbase) was established in the form of partnership in 1993. The corporate headquarter is located in Hong Kong, affiliated with four manufacturing plants across China and Cambodia. The four factories employ a total of more than 1,000 staffs and cover a total land area of around 57,500m².

Wellbase specializes in manufacturing kitchenware, bakeware, kitchen utensils and electronic accessories. We have also manufactured many other plastic products for different markets. At Wellbase, our customers can enjoy the convenience of an “One-Stop” experience. From product conceptual idea, industrial design, engineering, mold fabrication, assembly, packaging to final products, we are more than capable in terms of providing full range services to our customers.

The three partners who founded Wellbase are well experienced experts in the plastic manufacturing fields. They are all enthusiastic professionals in the plastic manufacturing business ready to assist our customers. With their collaborative contribution, we are able to provide professional consultations to our customers. Wellbase is an energetic company with an aggressive drive to succeed. We believe that a strong commitment to our customers along with excellent customer services laid the foundation for our continued success. Customer service has already been our first priority.

1993

Company Established

Our 30+ year journey began here, with Tiger Lau and P.F. Chan establishing WELLBASE in Hong Kong and WEIPENG in Shenzhen.

2000

Expansion into Hangzhou

As business began booming, Mr. Lau and Mr. Chan decided to establish another factory and started scouting all over China, ultimately deciding on Hangzhou’s Tonglu County.

With Daniel Xie joining the partnership, the three officially established FREETRON. Tonglu will continue to grow into a sprawling city, with FREETRON as one of its oldest businesses.

2015

Second Factory in Hangzhou

To keep up with growing demand, a second factory was established in Hangzhou’s Tonglu County.

2021

Third Factory in Hangzhou

As part of continued expansion, a third factory was established in Tonglu County.

2024

Hong Kong Office Expansion

In a new initiative to upgrade and optimize all of WELLBASE’s locations, the HK office moved from an industrial building to a newly built office complex in Lai Chi Kok.

2025

Hangzhou Factory Consolidation

As demand kept growing, production capacity had to match. To consolidate Hangzhou’s three factories into one central location, the partners decided to build a state-of-the-art factory complex spanning 30,000 ㎡. Now with all of Hangzhou’s production capability in one central location, efficiency has greatly improved.

2025

Expansion into Cambodia

Southeast Asia’s production capabilities have been steadily improving, and contains much potential to become a secondary hub of manufacturing alongside China. To diversify our own manufacturing flexibility, WELLBASE has also opened a factory in Cambodia’s Kampong Speu province, located near the Phnom Penh capital city.

Company Culture

Vision: To be the first-class manufacturer of daily necessities in China.

Mission: To provide high quality daily necessities to every family and improve the quality of life.

Values: People-oriented, quality first, create value, achievement of self.

Self-demand: Be positive and optimistic, eager to learn and aim upwards;
Be strict with oneself, treat others with love.

Core Philosophy:

Work Philosophy: I am the root of everything

Quality Philosophy: Quality is the life of the enterprise, treasure our quality as like treasuring life

Business Philosophy: Integrity and pragmatism; Dedication and professionalism

Sales Philosophy: Wholeheartedly create value for customers

Human Philosophy: Be strict with oneself, be tolerant of others

Promotion Philosophy: Character is first, performance is key

Competition Philosophy: There is no best, only better

Management Philosophy: Advance together; Innovate and seek knowledge; Never give up

Work Guidelines:

System first, strict adherence to process;

Walk as one and forge ahead together;

Innovate and seek knowledge, continuous improvement;

Keep faith, never give up;

A woman wearing a blue hairnet, white lab coat, and blue gloves working in a laboratory or cleanroom environment, focusing on a task at a workbench with laboratory supplies around her.

Honors and Qualifications

Four award or certificate plaques or documents displayed side by side, written in Chinese and English, indicating achievements or recognition for a business or company.
Four certificates in both Chinese and English for quality management and environmental management systems.
Four framed certificates and awards on a wall, including a gold award from EKCO Housewares Inc. and three supplier assessment certificates.
Four framed certificates and awards displayed side by side, mainly in Chinese and English.
Three glass trophies with a gold and silver design, awarded from 2014 to 2016 for supplier of the year by Wellbase Industrial Limited, and a gold trophy with red and blue ribbons from 2016.
Four framed certificates with Chinese text and large red letter grades (AA).
Four plaques or signs in Chinese and English, featuring logos, titles, and certifications related to commerce, safety, and electricity in Tonglu County, Hangzhou.
Four framed certificates or awards hanging on a wall, with Chinese text and red seals, recognizing achievements and status.
Certificate of conformity from Hangzhou Factory Industry Co., Ltd., awarded for quality management system compliance, issued in August 2018, with logos from CNAS and IAF.
Certificate of Registration issued to Shajing Wanfeng Wallbase Plastic Factory, signed and stamped, with official logos and a red seal at the bottom.
Environmental Management System Certificate issued to Hangzhou Freetron Inc. Ltd. by CNAS and IAF, dated August 18, 2010, with a signature of the Center Director.