Who We Are
Wellbase Industrial Limited (herein Wellbase) was established in the form of partnership in 1993. The corporate headquarter is located in Hong Kong, affiliated with four manufacturing plants in China, one in Shenzhen and three in Hangzhou. The four factories employ a total of more than 1,000 staffs and cover a total land area of around 57,500mΒ².
Wellbase specializes in manufacturing kitchenware, bakeware, kitchen utensils and electronic accessories. We have also manufactured many other plastic products for different markets. At Wellbase, our customers can enjoy the convenience of an βOne-Stopβ experience. From product conceptual idea, industrial design, engineering, mold fabrication, assembly, packaging to final products, we are more than capable in terms of providing full range services to our customers.
The three partners who founded Wellbase are well experienced experts in the plastic manufacturing fields. They are all enthusiastic professionals in the plastic manufacturing business ready to assist our customers. With their collaborative contribution, we are able to provide professional consultations to our customers. Wellbase is an energetic company with an aggressive drive to succeed. We believe that a strong commitment to our customers along with excellent customer services laid the foundation for our continued success. Customer service has already been our first priority.
1993
Company Established
Our 30+ year journey began here, with Tiger Lau and P.F. Chan establishing WELLBASE in Hong Kong and WEIPENG in Shenzhen.
2000
Expansion into Hangzhou
As business began booming, Mr. Lau and Mr. Chan decided to establish another factory and started scouting all over China, ultimately deciding on Hangzhouβs Tonglu County.
With Daniel Xie joining the partnership, the three officially established FREETRON. Tonglu will continue to grow into a sprawling city, with FREETRON as one of its oldest businesses.
2015
Second Factory in Hangzhou
To keep up with growing demand, a second factory was established in Hangzhouβs Tonglu County.
2021
Third Factory in Hangzhou
As part of continued expansion, a third factory was established in Tonglu County.
2024
Hong Kong Office Expansion
In a new initiative to upgrade and optimize all of WELLBASEβs locations, the HK office moved from an industrial building to a newly built office complex in Lai Chi Kok.
2025
Hangzhou Factory Consolidation
As demand kept growing, production capacity had to match. To consolidate Hangzhouβs three factories into one central location, the partners decided to build a state-of-the-art factory complex spanning 30,000 γ‘. Now with all of Hangzhouβs production capability in one central location, efficiency has greatly improved.
2025
Expansion into Cambodia
Southeast Asiaβs production capabilities have been steadily improving, and contains much potential to become a secondary hub of manufacturing alongside China. To diversify our own manufacturing flexibility, WELLBASE has also opened a factory in Cambodiaβs Kampong Speu province, located near the Phnom Penh capital city.
Company Culture
Vision: To be the first-class manufacturer of daily necessities in China.
Mission: To provide high quality daily necessities to every family and improve the quality of life.
Values: People-oriented, quality first, create value, achievement of self.
Self-demand: Be positive and optimistic, eager to learn and aim upwards;
Be strict with oneself, treat others with love.
Core Philosophy:
Work Philosophy: I am the root of everything
Quality Philosophy: Quality is the life of the enterprise, treasure our quality as like treasuring life
Business Philosophy: Integrity and pragmatism; Dedication and professionalism
Sales Philosophy: Wholeheartedly create value for customers
Human Philosophy: Be strict with oneself, be tolerant of others
Promotion Philosophy: Character is first, performance is key
Competition Philosophy: There is no best, only better
Management Philosophy: Advance together; Innovate and seek knowledge; Never give up
Work Guidelines:
System first, strict adherence to process;
Walk as one and forge ahead together;
Innovate and seek knowledge, continuous improvement;
Keep faith, never give up;